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Week 42

WINNER

Asda

Morrisons

Sainsbury's

Tesco

Waitrose

Average

	Winner Asda	Morrisons	Sainsbury's	Tesco	Waitrose
Price Summary
Total Basket Cost £	60.09	67.09	62.29	65.25	74.27	65.80
Difference vs last month £	+3.36	+2.28	-1.06	0.00	-0.20	+0.88
Difference vs last month %	5.9 %	3.5 %	-1.7 %	0.0 %	-0.3 %	1.3 %
Difference vs last year £	-1.06	-0.62	+0.86	-0.75	+0.13	-0.29
Difference vs last year %	-1.8 %	-0.9 %	1.4 %	-1.1 %	0.2 %	-0.4 %
Price and Promotion Watch
No of cheapest products	17	10	12	10	3	10
No of exclusively cheapest products	11	5	3	2	1	4
Total promotions	8	8	6	5	4	6
Price-only promotions	5	4	6	5	2	4
Multibuy promotions	3	4	0	0	2	2
Bogofs	0	0	0	0	0	0
Extra Free	0	0	0	0	0	0
Half Price	0	0	0	0	0	0
Save	5	4	6	5	2	4
Special	0	0	0	0	0	0
X for Y	3	4	0	0	2	2
Coming off promotion	7	0	4	5	1	3
Aero Peppermint Chocolate Sharing Bar 90g	1.00 +0.03	1.00	1.00	0.99	1.00	1.00
Ariel Excel Gel With Actilift Biological Detergent 24 Washes 888ml	5.00 +0.48 2 For £7	4.00 Buy 3 for £10	4.00	4.25	4.00 +0.77 Save £1.25. Was £5.25	4.25
Braeburn Apples Own Label, 5-6ea, 6ea	1.20	1.49	1.60	1.92	1.75	1.59
Cadbury Chocolate Flavour Icing 400g	2.50 2 For £4.00	2.50 +0.25	2.00 +0.04 Only £2.00: Save 50p	2.00	2.50	2.30
Dairylea Jumbo Dunkers 6X45g 270g	3.30 +0.63	3.30 +0.47	2.00 -0.80 Only £2.00: Save £1.30	3.30 £2.00 Clubcard Price	3.45	3.07
Dried Mixed Fruit Own Label, 500g	1.44	1.60	1.70	1.70	1.60	1.61
Fanta Orange 2000ml	2.10 +0.29	2.15 Buy 2 for £3	1.50 +0.04 Only £1.50: Save 35p	1.59	1.90 Add 2 for £3	1.85
Finnebrogue Naked Back Bacon Unsmoked, 200g	1.69 -0.30 Was £2.00 Now £1.69 Save £0.31	2.20	2.50 -0.31 Save 50p: Was £3.00 Now £2.50	3.00	3.15 -0.81	2.51
Frozen Raspberries Own Label, 300-400g, 350g	1.75	1.49	2.00	2.00	2.15	1.88
Green Grapes Own Label, Seedless, 400-500g, 450g	1.11	1.79 Buy 2 for £3	1.49 -0.19 Save 35p: Was £2.00 Now £1.65	1.80	1.80	1.60
Guinness Original Stout Bottle 500ml	1.83 4 For £6.00	1.75 Buy 4 for £6	1.75	1.70	1.80 -0.15	1.77
Lindt Lindor Salted Caramel Milk Chocolate Truffles 200g	3.50	5.00 +0.24	5.00 +0.45 Only £4.00: Save £1.00	5.00 £3.50 Clubcard Price	5.00 +0.19	4.70
Longlife Sweetened Soya Milk Alternative Own Label, 1000ml	0.62	0.85	0.85	0.85	0.90	0.81
Macaroni Pasta Own Label 500g	0.65 +0.04	0.45	0.55	0.55	0.75	0.59
Natures Finest Pitted Prunes In Juice (Drained 375g) 700g	2.50	2.50	2.50	2.50	2.55	2.51
Nescafé Original Decaffeinated Instant Coffee 100g	3.46 +0.80	3.45	2.65	2.65	3.55 +0.30	3.15
Nivea Moisture Rich Body Lotion 400ml	4.00 +1.02 Was £5.50 Now £4.00 Save £1.50	6.00 -0.71	5.00 -0.45 Only £3.00: Save £2.00	4.50 £3.00 Clubcard Price	6.00	5.10
Parsnips Own Label 500-600g 600g	0.49 -0.07	0.49	0.42	0.42	0.70	0.50
Pilgrim's Choice Cheese Mature Cheddar, 350g	2.59 +0.15 2 For £4.00	2.50	2.50 +0.40 Only £2.50: Save 50p	2.59 £2.30 Clubcard Price	2.33 +0.61 Save 1/3. Was £3.50	2.50
Pomegranate Seeds Own Label, 80-110g, 100g	1.56	1.25	1.88	1.25	2.05	1.60
Potato And Egg Salad Own Label 240-300g 240g	1.56 2 For £3	1.53	1.60	1.80	2.00	1.70
Salad Spring Onions Bunch Own Label, 100 - 120g 1ea	0.37 -0.01 Was £0.40 Now £0.37 Save £0.03	0.50	0.37	0.37 29p Clubcard Price	0.60	0.44
Salted English Butter Block Own Label 250g	1.48 -0.01	1.49 Offer price £1.49, was £1.60	1.49	1.49	1.60	1.51
Self-Raising Flour Own Label, 1500g	0.45 -0.03	0.49 -0.03 Offer price 49p, was 80p	0.45	0.60	0.85	0.57
Sliced White Bread Own Label, Medium, 800g	0.49	0.49	0.55	0.59	0.60	0.54
Small Chicken Fillets Own Label, 295-380g 300g	1.79	4.39 -0.41	1.70	1.80 £5 MEAL DEAL	2.76 Add 3 for £10	2.49
Soured Cream Own Label, 300ml	1.00	1.15	1.20	1.10	1.20	1.13
Strong Roots Cauliflower Hash Browns 375g	2.50 -0.24	2.00 -0.55 Offer price £2, was £3	3.00	2.95 £2.00 Clubcard Price	3.00	2.69
Twinings of London Peach And Orange Teabags x20, 40g	2.00	1.99 -0.28 Offer price £1.99, was £2.50	2.50 +0.89	2.49 £2.00 Clubcard Price	2.50 -0.87	2.30
Wafer Thin Honey Roast Ham Own Label, 360g-480g, 480g	2.27 +0.12	2.40	2.64	3.60	5.33	3.25
Wall's Cornetto Multipack Classico, 540ml	2.00 -0.16	3.00 +0.55	2.00 -0.65 Only £2.00: Save £1.00	2.00 £1.50 Clubcard Price	3.00 Add 2 for £4	2.40
Warburtons Crumpets 6ea	0.89 -0.07	0.90	0.90 -0.02 Only 75p: Save 15p	0.90 69p Clubcard Price	0.90	0.90
Warburtons Soft Sandwich Thins Brown, Sliced, 6 Pack, 252g	1.00	1.00	1.00	1.00	1.00	1.00

2021-Apr-16Ronan Hegarty

Asda returned to its winning ways in the Grocer 33 pricing battle this week, after losing to Morrisons in the previous two rounds.

At £60.09, Asda came in £2.20 cheaper than this week’s runner-up Sainsbury’s. It offered the lowest price for 17 products and was exclusively cheapest for 11 items. These included the apples, grapes and soured cream. However, its victory largely came down to deep discounts on the Finnebrogue back bacon, Nivea body lotion and Lindt Lindor truffles.

Asda also had the most deals in total. Along with Morrisons, it had eight items on deal. That was higher than Sainsbury’s and Tesco, which had six each, and Waitrose with four.

Sainsbury’s offered the lowest price for a dozen lines with three exclusively cheapest: the Dairylea Jumbo Dunkers, Fanta and chicken fillets.

Based on its shelf-edge prices, Tesco was over a fiver more expensive than Asda at £65.25. Its loyalty scheme members would have benefited from a further discount of £2.30 as part of its Clubcard Prices initiative. However, this would not have altered Tesco’s ranking – leaving it still 66p more expensive than Sainsbury’s and £2.86 dearer than Asda.

Tesco offered the lowest price for 10 products and was exclusively cheapest for the Aero sharing bar and the 500ml bottle of Guinness.

Having pulled off two consecutive victories, Morrisons dropped to fourth place this week. At £67.09, it came in £7 more expensive than Asda. This was slightly skewed as its nearest comparable product for the chicken breast fillets was a higher-welfare line.

Waitrose offered the lowest price for just three lines and was exclusively cheapest only for the Pilgrims Choice cheddar. It was a long way off the pace at £74.27, which was £14.18 more expensive than Asda.

History Last Five Weeks: Winners This Year: 0